Marketing Strategy Manager - Pittsburgh

ID
2020-3074
Division
Marketing
Department
Marketing Administration
Employee Type
Full-Time Exempt
Location : City
Greensburg

Overview

Maintain a clean, safe, fast, friendly, and fun environment for all guests, team members and company assets. The focus shall always be on ensuring a safe and comfortable environment, while maintaining a positive can-do attitude with an emphasis on the highest level of guest service for both external and internal guests to Live! Casino. 

 

CORE VALUES:

CLEAN - Must make the property shine and look impeccable while maintaining a neat, CLEAN and crisp personal appearance.
SAFE - Must make guests feel SAFE and comfortable through creating a worry-free, carefree experience.
FAST - Provide FAST and efficient service with accuracy.  Meet service time requirements and anticipate guest needs.
FRIENDLY - Greet guest with FRIENDLY welcomes, making eye contact and smiling.  Use H.E.A.R.T.  steps to ease guests concerns. Say thank you to departing guests.
FUN - Work passionately as a team to create a FUN experience both for everyone who works and plays here. 

 

 

Responsibilities

RESPONSIBILITIES

Develop, implement and manage the Database Marketing lifecycle strategy.  Including reinvestment levels, competitive zone management, frequency of communication.
Develop, implement and analyze tests and controls that are aligned with best practices.
Produce regularly scheduled reports designed to monitor the health and performance of the overall database, service levels and other KPIs as designated by management.
Help marketing departments design profitable promotions and events by targeting the correct customer base to maximize profits, and following up with post event analytics and learnings for the next promotion.
Participate in defining and developing the road map to a customer 360 view.  Including technology recommendations, where needed, to enhance customer experience or improve efficiency and analysis.
Work closely with Marketing, Finance and IT in order to be able to analyze data, determine findings, plans & recommendations and best way to analyze those plans.
Work closely with IT on database design, database management and system integrations needed to produce adequate analysis and efficiencies
Assist with development of marketing strategies for any new line of business at existing sites or future sites in other jurisdictions as needed.
Other duties as assigned

Qualifications

JOB REQUIREMENTS:

The winning candidate should be able to demonstrate s/he is:

Minimum of Four (4) years experience in Marketing Management Role, or Planning and Analysis role with analytical and/or IT background.
A 4-year degree in related field or equivalent work experience
Experience working with multiple databases, higher level analytics, forming and executing Test & Control Plans and presenting to Senior Leadership.
A clear and concise communicator
Able to demonstrate good business acumen
Flexible to the changing business needs
Curious and willing to challenge the status quo
Ability to interact with guests and team members professionally, including the ability to speak in front of groups
Strong influencing and relationship-management skills. The ability to interact with stakeholders of all levels and understand their interests and goals
Team player and always willing to assist and take on extra duties as assigned
Has ability to multi task – manage multiple programs in high pace environment
Must be a legal permanent resident of United States

 

MENTAL AND PHYSICAL REQUIREMENTS

Ability to perform assigned duties under frequent time pressures in an interruptive environment.
The ability to work irregular hours and extended shifts, including late nights, early mornings, weekends and holidays.
Must be able to obtain and maintain Gaming License as mandated by the State. 

 

GUEST RELATIONS

·       Always maintain a pleasant, friendly and welcoming attitude at all times.

·       Have complete knowledge of all Marketing and property wide activities.

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