Database Marketing Analyst - Pittsburgh

ID
2020-3205
Division
Marketing
Department
Database Marketing
Employee Type
Full-Time Exempt
Location : City
Greensburg

Overview

Function (Scope and Main Purpose of Job)

 

The Database Marketing Analyst is responsible for the successful execution of Marketing Campaigns, including but not limited to: campaign build, list generation, program build, execution and reporting. Ensures the integrity of the Live! player tracking databases.

 

 

 

Responsibilities

Core Service Standards

 

CLEAN: Must make the property shine and look impeccable while maintaining a neat CLEAN and crisp personal appearance

SAFE: Must make guests feel SAFE and comfortable through creating a worry free, carefree experience.

FAST: Provide FAST and efficient service with accuracy. Meet service time requirements and anticipate guest needs.

FRIENDLY: Greet each guest with FRIENDLY welcomes, making eye contact and smiling. Use H.E.A.R.T. steps to ease guest concerns. Say thank you to departing guests.

FUN: Work passionately as a team to create a FUN experience both for everyone who works and plays here

 

Specific Responsibilities and Duties

  • Responsible for gathering criteria, building, and modifying all Marketing Campaigns in Campaign Management Tool.
  • Assists with building programs in other supporting Marketing tools as well as program execution, list generations, troubleshooting, data validation, etc.
  • Assists in gathering data used for analysis of Direct Mail Programs, Events, Promotions, Entertainment and any other Marketing functions that are designed to increase revenue and loyalty.
  • Assist in Program Proformas and Postformas.
  • Responsible to ensure guests have an enjoyable gaming experience maintaining an accurate player tracking system.
  • Ensures integrity of the data held within the player tracking system(s).
  • Develops strong accountable working relationship with casino hosts and guest services team to ensure accurate reporting and maintenance of player’s activity.
  • Ability to extend complimentaries in accordance with the property comp matrix.
  • Other duties as assigned.

Qualifications

Job Requirements (skills, knowledge, and abilities)

  • Ability to read and write SQL preferred.
  • Strong Excel Skills Required.
  • Ability to analyze and interpret departmental needs and results.
  • Ability to solve complex problems.
  • Ability to perform assigned duties under frequent time pressures.
  • Ability to maintain mental concentration for significant periods of time.
  • Broad variety of tasks and deadlines requires an irregular work schedule.
  • Ability to perform assigned duties in an interruptive environment.

Educational Requirements

  • One (1)  to three (3) years of experience in database marketing and data analysis
  • A four (4)-year degree in related fields or equivalent work experience.
  • Must be able to obtain and maintain a valid gaming license as determined by the State Gaming Commission for the position.

Working Conditions

  • 24/7 high energy casino with over 100,000 sq. ft of gaming and entertainment space and approximately 500 employees
  • Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
  • You will work in an environment where smoking is allowed.

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